Alexandra Mitchell

I started AFM Decor after years of frustrated searching for honest, practical furniture advice. Every review I found was either vague lifestyle content or clearly influenced by affiliate revenue. No one was actually testing the products in a real apartment and reporting back truthfully.

My background is in interior styling — I spent five years working with clients in urban apartments across the US, where the challenge was always the same: limited square footage, limited budget, high aesthetic standards. I learned that the difference between a room that looks curated and one that looks cluttered is almost never money. It's knowledge.

I launched AFM Decor to share that knowledge — and to build the buyer's guide resource I always wished existed. One that's honest, specific, and written by someone who's actually sat in the chairs, assembled the shelves, and lived with the rugs.